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Store Ownership

Welcome to a business opportunity that is both fun & financially rewarding.

About Toyworld

You have taken the first step in becoming a business owner with Toyworld - a new business ownership opportunity where you can truly benefit from the rewards of your own energy in your own professional retail branded business. Owning a Toyworld store is one of the most unique and personally rewarding opportunities available.

Our History and Heritage

Toyworld is part of the largest group of independent owner operators, Associated Retailers Limited and Associated Retailers New Zealand Limited which includes hundreds of successful businesses in New Zealand and Australia. The ARL group is a prominent force on the Australasian retail scene and the group includes various other retail offerings that includes apparel, footwear, sports, fishing and outdoor.

Toyworld is the largest specialty toy retailer in Australasia.

At Toyworld we specialise in bringing fun and enjoyment to all our customers, no matter what age.

The toy industry is a vibrant category that continues to enjoy market growth through innovation, brand and license.

As a Member you’ll benefit from the professional marketing and buying assistance from our support office and advice from fellow store owners. There are other member benefits too which includes a significant product buying advantage… benefits which reinforce why current business owners and new members are part of the Toyworld journey.

Why Choose Toyworld?

Real Advantages

In today's market it takes a special retail brand to stand out. It’s no longer just about retail; it’s about the retail EXPERIENCE. It’s not enough to strive for customer fulfilment; it’s now about customer delight. At Toyworld we have created a unique position in the retail space. Here are just some of the benefits to joining our member group and how you can successfully own a business in your chosen community.

A Recognised Brand

Toyworld have marketed and built a successful and sustainable brand over many years. We have kept it relevant, fresh and ready to meet the needs of the market. It is a brand that delivers value for Toyworld business store owners.


As a business we understand that healthy, constructive play can make a profound difference in childhood development. Our buying program is designed to provide you access to a vast selection of world-class leading brands and toys that cover a variety of categories and age ranges. With the right products, you can match the needs and interests of any consumer. We also have a unique and extensive range purchased exclusively for Toyworld members. 


We deliver you a significant buying advantage that offers substantial value to you as a Toyworld member. This advantage is only available to our members via group purchasing with our suppliers and vendors, including LEGO, Hasbro, Mattel, Moose and many more top brands. These companies are treated as strategic partners in our business and as a result each supplier gives Toyworld members many commercial advantages to thrive in a competitive market.

In-Store Experience

We take store development to the next level. Your customers will be greeted by a well-planned and organised store with vibrant colours, designed to be bright and friendly to encourage customers to move throughout the store and enjoy their time browsing and shopping.  Our design specs include everything from flooring and paint, to custom-designed fixtures, creative merchandising and low sight lines that complete an environment that is exciting and interactive, yet safe and comforting.


We manage a strategic and tailored national multi-channel marketing program which includes National TV Advertising, Digital Database Marketing, Social Media, and retail catalogues that drives the promotional activity and sales.

Member Community

In addition to the experienced professional guidance from Toyworld support office, as a member you have access to a wider ‘ARL family of store owners’ that share the same business objectives and opportunities 

Operational Support

Support From Day One

At Toyworld our primary objective is to make sure all members are in an environment where their ongoing success is fully supported. You will have access to sales information, marketing materials, and information data analysis tools to manage your business successfully and profitably. Our support team are totally dedicated to providing you with all the specialised support and training from the first day of your membership.

Site Selection

Many factors help determine the ideal retail space for Toyworld. These include local and regional demographics, proximity to other Toyworld or retail locations, centre co-tenancy, competition, size and visibility of the premises, rent, and much more. We can assist you in finding the right location, and provide access to industry experts to help you negotiate the right business terms and lease if need be. 

If you are interested in hearing more about current Toyworld opportunities please contact David Jones on david.jones@arl.com.au

Information Systems

Our Point Of Sale and data mining systems will deliver immediate, accurate and up to the minute information about your sales, customer trends and stock position.
It will also help in allowing you to set an alert that lets you know when a given item is at the re-order point. This level of intelligence will help deliver more money to your bottom line.

Enquire now 


Now you know a little more about owning a Toyworld the following is the process required to reach your goal of owning a Toyworld store.


It is important that the Membership enquiry document is completed in full. We encourage you to contact us if you have any questions prior to completing this enquiry document. The enquiry form allows Toyworld to assess the applicants’ knowledge, skill and financial capacity to own and operate a Toyworld store. Applicants will be notified when the assessment of the enquiry form is completed. If the information supplied meets Toyworld’s criteria you will then be then invited to proceed with Toyworld’s formal application. 

Download the enquiry form

We will be in contact as soon as we receive your enquiry. Once we have received your enquiry form, we will be in touch regarding a formal application. After your formal application has been fully completed and received by us. This will take 4 weeks to process. Toyworld recommends that applicants seek independent legal and financial advice.


If you are interested in hearing more about current Toyworld opportunities please contact David Jones on david.jones@arl.com.au for more details or visit our Stores for Sale page.