Meet the Future of Building: LEGO® SMART Play™ Has Arrived at Toyworld
Get ready for a whole new way to play LEGO®! LEGO® SMART Play™ is arriving globally in March 2026! This exciting innovation takes the creativity kids love about LEGO® bricks and adds a spark of magic with built-in smart technology. Lights, sounds, and interactive reactions bring every creation to life, giving kids a screen-free way to build, explore, and discover like never before.
What Is LEGO® SMART Play™?
LEGO® SMART Play™ is an exciting new way to bring building to life! It mixes the classic fun of LEGO® bricks with technology. At the centre of the action is the SMART Brick, which teams up with SMART Tags and SMART Minifigures to create lights, sounds, and interactive reactions that make every playtime full of surprises.
These elements can respond to movement, surroundings and storytelling cues with lights, sounds and behaviours.
Kids still enjoy the hands-on building LEGO® is known for, now with added surprises as their creations respond and come to life.
How SMART Play™ Works
All-in-One Sets! Experience interactive play with SMART Play™!
Our All-in-One sets come with a SMART Brick (or two!), SMART charger, SMART Tags and SMART Minifigures. In other words, all you need to unlock the full SMART Play™ experience!
Compatible Sets for more SMART Play™
LEGO® compatible sets are packed with fun LEGO® building play and also include SMART Tags and SMART Minifigures.
Just add SMART Bricks from All-in-One sets to unlock a world of interactive play!
Screen-Free Interactive Play
LEGO® SMART Play™ puts imagination first, using technology to inspire, not replace creative play. With smart sensors and wireless technology built right into the bricks, kids enjoy interactive, hands-on play that encourages building, problem-solving, and imaginative storytelling, all without screens.
This keeps the focus on creativity, collaboration and hands-on exploration - everything families love about LEGO®.
Why Families Will Love SMART Play™
LEGO® SMART Play™ Sparks children’s imaginations, turning every creation into a story brought to life with lights, sounds, and interactive reactions, no screens or apps required. Best of all, it works with your child’s existing LEGO® bricks, opening up endless opportunities for new adventures! LEGO® SMART Play™ grows alongside your child, inspiring fresh ways to build, explore, and invent with every play, giving parents the confidence that their kids are learning, creating, and having fun, all without screens.
Discover LEGO® SMART Play™ at Toyworld
The LEGO® SMART Play™ system marks one of the biggest innovations in LEGO® play in decades, combining the creativity families already love with a whole new layer of interactive fun.
Keep an eye on Toyworld for the latest SMART Play™ arrivals and be the first to experience the future of building.
