AWARD WINNING TOYS FROM TOY FAIR 2026
The 2026 Australian Toy Fair has once again spotlighted the industry’s top-performing toys, celebrating the products, licences, and brands shaping the market right now. Backed by the Australian Toy Association (ATA), these awards highlight what’s already winning with consumers - making them a trusted guide to the toys set to dominate wish lists across Australia.
As Australia’s largest network of independent toy retailers, Toyworld is your go-to destination for these proven favourites - including this year’s award-winning standouts.
Product of the Year Awards
At the 2026 Industry Awards Ceremony, the ATA announced this year’s Product of the Year winners - recognising the standout toys that delivered strong results and real impact in the Australian market throughout 2025. As part of the official Toy Fair awards program, these titles reflect proven performance, retailer endorsement, and the products that truly resonated with Aussie families.
OVERALL PRODUCT OF THE YEAR
LeapFrog LeapMove - VTech Electronics Australia
Finalists:
• Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL - Mattel Australia
• Flip 7 – asmodee
ACTION PRODUCT OF THE YEAR
MrBeast Lab Hybrids Fusion Hybrid Lab - Moose Toys
Finalist:
• MrBeast Lab Hybrids Fusion Hybrid Lab - Moose Toys
• Beyblade BBX Starter Pack Top – Hasbro
COLLECTABLE PRODUCT OF THE YEAR
Pokemon TCG: Mega Evolution Phantasmal Flames Booster - Banter Toys & Collectibles
(Contact your local Toyworld for stock updates and availability)
Finalists:
• HOT WHEELS® F1® Assortment - Mattel Australia
• Heroes Of Goo Jit Zu Minecraft Hero Pk - Moose Toys
CONSTRUCTION PRODUCT OF THE YEAR
LEGO® Speed Champions Ferrari SF-24 F1® Race Car - The LEGO Group
Finalists:
• Mattel Brick Shop™ Hot Wheels® Corvette® Grand Sport - Mattel Australia
• Mattel Brick Shop™ Hot Wheels® '90 Acura NSX - Mattel Australia
CRAFT & ACTIVITY PRODUCT OF THE YEAR
VTech Create & Explore Musical Activity Desk – VTech
Finalists:
• VTech Doodle & Draw Learning Board – VTech
• GUI GUI Deluxe Pack - Moose Toys
DOLL OF THE YEAR
Monster High® Scary Sweet Birthday™ Doll Assortment - Mattel Australia
Finalists:
• Gabby's Dollhouse Movie Feature Mermaid Doll - Spin Master
• Disney Frozen Elsa Styling Head - Just Play Products Apac
EDUCATIONAL/STEAM PRODUCT OF THE YEAR
Johnco Kameo DIY Colour Coding Chameleon - Johnco Productions
(Contact your local Toyworld for stock updates and availability)
Finalists:
• CONNETIX 48 Piece Bright Portal Pack – Connetix
• Smartivity - Pinball Machine – BMS
ELECTRONIC PRODUCT OF THE YEAR
LeapFrog LeapMove - VTech Electronics Australia
Finalists:
• Jurassic World Primal Hatch Interactive Dinosaur & Egg - Spin Master
• Bloomables by Hatchimals Kittyfly - Spin Master
GAME OF THE YEAR
Finalists:
• SMART GAMES IQ Deluxe: Circle - Innovation First International
• SMART GAMES IQ Bubbles - Innovation First International
HOBBY PRODUCT OF THE YEAR
VTech Toot-Toot Drivers Learn & Go Train Set – VTech
Finalists:
• LEGO® Game Boy™ - The LEGO Group
• iM.Master Limited Edition Holden Sandman - Epic Distribution
INFANT/PRE-SCHOOL PRODUCT OF THE YEAR
VTech Toot-Toot Drivers Bluey Road Trip Play Set - VTech Electronics Australia
Finalists:
•Toniebox 2 – Tonies
•VTech 3-in-1 Mow & Grow Tractor - Red - VTech Electronics Australia
KIDULT/GROWN-UP PRODUCT OF THE YEAR
Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL - Mattel Australia
Finalist:
• VTech Karaoke Light Party – VTech
• Pokemon TCG: Mega Evolution Elite Trainer box - Banter Toys & Collectibles
OUTDOOR PRODUCT OF THE YEAR
Hape Outdoor Easel – Toynamics
(Contact your local Toyworld for stock updates and availability)
Finalists:
• Hot Wheels Monster Trucks Tiger Shark Climber RC - Mattel Australia
• Nerf Minecraft Bow Arc Blaster – Hasbro
PLUSH PRODUCT OF THE YEAR
Scruffaluvs Single Pack - Moose Toys
Finalist:
• Hug-A-Lumps (Medium) by ZURU - All Brands Toys
• Aphmau MeeMeows 6" Mystery Plush Ice Cream - Banter Toys & Collectibles
SPECIALTY PRODUCT OF THE YEAR
Micro Rock & Go - Micro Scooters
(Contact your local Toyworld for stock updates and availability)
Finalists:
• NeeDoh Nice Cube 2025 Assortment - William Valentine
• Galactic Cruise – Meeple
From innovative interactive toys to collectible crazes and LEGO® builds, Toy Fair 2026 has celebrated the products already making waves in the market. If you’re looking for toys that are tried, tested, and loved by Aussie families, these award winners are leading the way. Shop the range in store at your local Toyworld or online now.
